Carliss Spencer
Carliss Spencer headshot

Who I Am

This is my design portfolio, a look at eight years of marketing, design, and communications work across three very different worlds.

I started in broadcast news, producing daily content for WHNT News 19 and WAFF 48 News, on deadline, across broadcast, digital, and social. That's where I learned to make a story land fast.

From there I moved into marketing and brand strategy at Futaba Corporation and Davidson Technologies, running social channels, tradeshow strategy, a full company rebrand, and paid campaigns that averaged 45%+ ROI. I planned and posted using Buffer, Later, Zapier, and HootSuite, and built graphics in Adobe Creative Suite for everything from magazine ads to email campaigns.

Today I'm a Strategic Communications Analyst at Avion Solutions, supporting the U.S. Army PEO Aviation Turbine Engine Project Office. I manage media relations, leadership briefings, event communications, and internal publications for the program, and I've published articles in Army.mil, AUSA Magazine, and Army Aviation Magazine. I hold an active Secret clearance and a B.A. in Communications Media from Alabama A&M University.

8+
Years Experience
3
Industries Served
45%+
Average Ad ROI

Range

Marketing Across Sectors

On Air

Broadcast News

WHNT News 19 · WAFF 48 News

Produced broadcast, digital, and social news content on daily deadlines. Built the instinct for a story that lands in seconds.

Brand Growth

Corporate & Manufacturing

Futaba Corporation · Davidson Technologies

Ran brand campaigns, tradeshow strategy, and a full rebrand. Built paid campaigns averaging 45%+ ROI.

Cleared Work

Defense & Government

Avion Solutions · U.S. Army PEO Aviation

Support strategic communications for the PEO Aviation Turbine Engine Project Office. Media relations, briefings, event comms, and published articles in Army.mil, AUSA Magazine, and Army Aviation Magazine.

Credentials

Qualifications

B.A., Communications Media

Alabama A&M University

Secret Security Clearance

Active — display status at your discretion

Adobe Creative Suite Buffer Later Zapier HootSuite MailChimp WordPress PPC Campaigns Geofenced Advertising

Capabilities

My Work Includes

Graphic Design

Visually compelling graphics and branding materials, built in Adobe Creative Suite to enhance brand recognition and engagement.

Social Media & Web

Dynamic social strategy across platforms that grows engagement, follower count, and brand recognition.

Video Production

High-quality video from concept to final edit, built to capture a story and hold attention.

Event & Tradeshow Management

Full-scale tradeshow and corporate event execution, from booth design to on-site logistics.

Analytics & Ad Performance

Campaign measurement through Buffer and HootSuite, plus PPC and geofenced ads averaging 45%+ ROI.

Strategic Communications

Media relations, leadership briefings, talking points, and newsletters for a government program office.

Deep Dive

Case Study

45%+ ROI

Geofenced Ad Campaigns, Futaba Corporation

The problem: Job postings and product ads weren't reaching the right local audience, and performance was hard to track.

The approach: Built and ran geofenced PPC campaigns targeted to specific locations, paired with custom email marketing through MailChimp to keep the audience warm.

The result: Campaigns landed a 45%+ average return on ad spend, consistently outperforming standard placement.

Geofenced ad campaign creative

Portfolio

Design Work

Get In Touch

Let's Talk.

Open to marketing, design, and strategic communications roles where clear storytelling drives the outcome.